Viral 101: How to Create Videos on TikTok

Posted by Team Pose

Viral 101: How to Create Videos on TikTok

With so many videos to digest on the internet, TikTok has replaced the formerly popular app Vine with bite-sized video creations that viewers love to eat up! With quarantine in full effect, many have taken to TikTok as a means to keep themselves entertained and stay connected through different challenges, voiceovers, and more. 

But for those who are new to the app, getting started might be puzzling.

How exactly do you use TikTok? In this blog post, we walk you through creating videos using the popular platform.

Note: Make sure you’ve downloaded the app to your mobile device and created an account.


  • If you want your profile public for the world to see, your TikTok profile will automatically be public upon creation of the account.
  • If you would like to keep your profile private so that only accepted followers can see your video creations, click/tap the three dots in the top right corner and you’ll be given options on how to update your privacy settings. This includes who can view your videos, who can download your videos, etc.


  • At the bottom center of the main screen, you’ll see a button with a plus (+) sign. Click/tap on that button.
  • Edits and effects need to be applied to the video before you start recording each segment of the video (or the entire video in one go), so look at the sidebar of options on the top right and on either side of the recording button. You can edit…
    • Filters + Beauty Effects
    • Timer (if you’re going handsfree)
    • Speed of the Recording (slower or sped up)
  • Decide on if the video is going to be within 60 seconds or 15 seconds. The bottom of the screen has a slider that gives you those options and photo templates if you’re wanting to create a stylized photo slideshow instead.
  • If you recorded videos on your phone, you can upload from your library using the “Upload” option on the right side of the recording button.
  • When you’re ready to start, long hold the record button. If you’re not using the timer, when you let go of the record button, the recording stops and you can start another recording that will be a secondary video cut that follows the first video clip you just recorded. 


You can add sound (music, sound effects) before or after recording the video. If you’re doing a voiceover (dub) that’s trending, you’ll want to apply that audio track prior to recording. So at the top center of the screen you’ll see an option to select sound. Use that library to search for the sound or challenge you’re looking to use. 

PRO-TIP: Video creation - especially for virality sake - take time and planning! You can use the YouTube Planner to plan out your TikTok videos to make sure you get it all done in one sweep!

If you have any questions, don’t be afraid to reach out to us! We’re here to help. For more tips, make sure you’re signed up for our newsletter at!