Blog writing is an underestimated form of art and expression.
Not only that, but blogs can serve various purposes in the digital space.
It can act as an outlet to channel your creativity and thoughts into one consolidated platform, it can be an informational source for readers, and it can help drive your business and increase site traffic because of the different keywords you use in your writing.
The big ‘Q’ is...How can I prepare and create my blog posts in a more organized way?
Hear us out: The Blog Planner.
There’s evidence out in the world that you’re more likely to reach your goals if you write things down as opposed to typing things out.
In this case, getting blog posts prepped and created on-the-spot is not the most effective way to go about things. That’s why we created the Blog Planner. It’s a writer’s best friend.
MONTH AT A GLANCE
There’s 12 month’s worth of prep space available for you in the Blog Planner. Each month section begins with this Month At A Glance page. This is where you’ll…
- Come up with a theme to follow for the month (highly recommended)
- Write down blog post titles that need to be planned + prepped
- Track it’s progress with the checkboxes for “Drafted” (D) and “Published” (P)
Here’s an example of what this would look like:
MONTH/YEAR: JANUARY 2022
CONTENT THEME: #NewYearNewMe
WEEK ONE POSTS:
- My 2021 Memories
- Top 5 New Year Essentials
- My Goals For 2022
Notice how descriptive the blog post titles are.
These are searchable terms that are likely to pull up in Google results especially when you utilize relevant keywords within the blog post’s body.
BLOG POST PLANNING
For each post idea, you then expand on them in the Blog Post Planning pages. Here's an example using the third idea ('My Goals For 2022').
POST TITLE: My 2022 New Year Resolutions
PUBLISHING DATE: December 30th, 2021
DRAFT DEADLINE: December 20th, 2021
ASSIGNED TO: Myself (as opposed to a contributor if you have a site with more than one writer)
WORD COUNT: 567
POINTS TO COVER:
- What my intentions for the year are
- What milestones I want to reach on the way
- What the big picture is; the goal
POST PROMOTION (this refers to where the blog post will be shared; link or image, etc.):
- Instagram Stories
The draft deadline and the points to cover are the big hitters of this planning page because 1) you want to consistently post blogs and cannot do that when you’re off schedule with writing, and 2) sometimes you have a blog post idea and forget the details you want to cover. It’s kind of like a micro version of creating essay outlines in grade school.
Are you ready to change how you plan and create your blog posts?
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