Did you know that 5 billion YouTube videos are watched online each day?
That's YouTube alone.
Don't just put your eggs in TikTok's basket. You can grow your YouTube following and get the most out of your content. With TikTok, you have trends to lean on. With YouTube, how do you get people to stay?
How do you get more YouTube subscribers?
With so many eyes on YouTube each day, as a video content creator, you want to capture their attention and keep them engaged with your channel.
Creating your YouTube channel is one thing.
Acquiring the views and subscribers? It's a whole different arena.
Here are 5 ways to get more YouTube subscribers.
1. Create appealing content.
We can’t stress enough that the content you create needs to check off two boxes: quality and value.
You don’t need to have super professional equipment to pull off quality content. Getting the quality of your video across to viewers is as simple as using good lighting and setting up your filming location. You can even use a decent, affordable webcam to get the job done. With the right lighting, you can film your content on a production level.
When it comes to the value of your content, consider the purpose it serves for your viewers.
- Does it provide entertainment value?
- Does it provide educational or informational value?
- Does it provide inspirational value?
There are so many layers you can dive into when it comes to the value of your video, but put yourself in the shoes of your audience and think about what they want to see.
2. Do a little bit of channel cleanup.
With more time spent on your YouTube channel and the more videos that are uploaded, you might have found different filming or editing styles therefore improving the quality of your content.
Once you get a good flow going, think about archiving older videos so that your most intriguing, quality content is at the forefront for potential subscribers to see.
Alternatively, if you don't want to archive your content, you can create playlists for your videos so that your new visitors can quickly find content that appeals to them.
3. Create a channel trailer.
Channel trailers are videos that automatically play when viewers land on your YouTube page.
By creating a channel trailer, you provide potential subscribers bite-sized views of various content that they can expect to see when they subscribe.
It can also be an introduction video, but make it simple and to the point!
Pro-tip: Use a content planner to map out and outline your channel and points to cover.
4. Think about the duration of your videos.
Depending on what kind of channel you have, whether it’s too short or too long may influence visitors and their decision to subscribe. If your channel has an episodic feel, 30+ minute videos may be expected, but if you’re sharing tutorials or a day in the life videos, viewers might feel like that duration is too long.
Ask yourself if there's room to trim clips.
Ask yourself if the video will suffer from trimming the clip out of the full video.
Pro-tip: Don’t be afraid to A/B test (or test) different durations to see which works best for your channel.
5. Create a binge-worthy playlist.
On YouTube channels, we have the ability to create playlists. Take advantage of this and organize different types of video content you upload into those playlists. For example, unboxing videos can be consolidated into one playlist. This makes it easier for viewers to get to the content they want to see.