Instagram is one of the top ranked social media sites/apps worldwide and is being utilized as personal profiles, influencer profiles, and brand or business profiles.
But it's not the only platform at the top! It's now competing with TikTok and many are questioning the why behind being on Instagram.
When you’re starting an Instagram profile as an influencer, brand, or business, you want to really zone in on key questions that can help you determine the right course of action for you.
Sometimes those said questions aren’t at the forefront of your mind, and that’s okay.
If these are questions you haven’t pondered, better late than never! Use these questions to fuel your fire as you burn a trail on Instagram!
5 Questions to Recharge Your Instagram Goals
NOTE: Again, this listicle of questions is geared towards people who utilize social media (Instagram) as an influencer, brand, or business.
1. What inspired you to create your Instagram profile?
These decisions don’t just happen on a whim. You felt some sort of spark and drive to create (or revamp) your Instagram profile.
It could have happened when you were networking with other influencers or brand owners, when you launched your business, etc.
This is an important question to ask yourself because that spark needs to stay lit in order for your Instagram profile to stay afloat.
2. What kind of content are you posting to your Instagram profile?
There are numerous factors that go into shaping the content of your Instagram profile. Are you a service-based business, a product-based business, an influencer, etc.?
Depending on what your answer is there, you’ll want to share content that pertains to those areas of interests and markets to build the right following for your Instagram profile.
Great news is that we’re releasing a digital download SOON that can help you determine which types of posts are best suited for your business. Make sure you’re signed up for our newsletter to get the updates on that release!
3. What goals do you have in mind for your Instagram profile?
Set your intention! We’re not talking about how many followers you want to see. We’re talking about goals like…
- Creating and nurturing a community
- Inspiring others
- Sales conversions
These are all things you can list out on the Vision page of the Instagram Planner as a constant reminder for yourself.
4. How will you keep your audience engaged?
It’s easy to pick a photo and post it. You need to go the extra mile though by writing captions that will encourage your audience to engage with your posts, coming up with an Instagram story plan, etc.
If you let those opportunities fall through the cracks, you might see your audience numbers dwindle away. Get a head start with the Instagram Caption Kit digital download! (Coming Soon to Pose Planners)
5. How will you present your Instagram content?
This isn’t to be confused with Question #2. You can have your content/post type (i.e. product or lifestyle image) and then there’s the matter of how you’re serving it up to your audience.
You can utilize single image posts, multiple image posts (carousels), videos, etc. But consider how they all come together and look on your Instagram grid.
To create consistency with your Instagram posts, we highly recommend checking out the Brand Your Instagram digital download.
These questions are perfect to meditate on even if you already have an Instagram profile set up. Take some time to think these questions over and even write them out so that you can put forward the profile best suited to your needs and for your audience!For more tips, make sure you’re signed up for our newsletter at PosePlanners.com and check out our other pro-tips and planner walkthroughs at the blog section of our site! Questions or comments? Drop a line below!