Writing blog content seems so simple to do but when it comes down to it, it can be stressful. It turns into another task item on your to-do list when you don’t properly prepare.
What does preparing mean?
It means planning.
If you’re feeling like you don’t have the blogging process entirely locked down for your fabulous site, that’s good. You’re recognizing room for improvement and growth and it’s high time you finalize a process that works for you.
To help give you some structure while you’re putting together your new blogging process - blogs from start to finish - we’ve put together 5 steps you can take to make your way to writing awesome blog posts!
Step One: Brainstorm the content and the value of blog post ideas.
It’s so easy to click “Add New Post” on your blog and whip up something quick for your readers, but without thought and consideration, that blog post might fall flat.
We recommend coming up with a list of blog post ideas in your notebook or Blog Planner, and for each blog post idea on the list, write notes on why your blog readers would enjoy it. Think about what the value is behind the blog post.
Step Two: Plan and pen it in your content schedule.
With the help of your Blog Planner, start with mapping out different holidays and seasonal trends. That’s when you’ll take your blog post ideas and see if any of them are applicable to a holiday or seasonal trend (e.g. Fall Favorites are great in September or October).
Plan publishing dates for those blog posts, and for the remaining blog post ideas, work them into your blog calendar in the planner.
The great thing about the Pose Planners Blog Planner is that it makes sure that you don’t miss a step or important details throughout the drafting and publishing phases of each post. You can write your word count target, note where you want to promote the blog post, etc.
Step Three: Get to writing but don’t forget to edit!
Editing your own writing is so underrated. Grade school teachers got it right by teaching us to write rough drafts, make edits, and then work on the final draft. Treat your blog posts with the same care because typos and grammatical errors can affect the reading experience and your blog brand’s perception, or how others see you.
Step Four: Curate or create images for your post!
After (or before) you finish writing your blog post, make sure that time is set aside for any shoots for images to pair with your completed blog post. Original images definitely add more value to your blog posts, but you always have the option to curate images from free image sites like Unsplash or Pexels.
Step Five: It’s more than publishing…
After you assemble your blog post and images for publishing, make sure that the blog’s title properly reflects the blog post with keywords that can help search engine optimization (SEO). You can also add meta descriptions to your blog post and add descriptions via Alt-Text to your images to improve your SEO.
Once you’ve done all that, you’re all set! Publish and don’t forget to promote your blog posts!
If you have any questions, don’t be afraid to reach out to us! We’re here to help. For more tips, make sure you’re signed up for our newsletter at PosePlanners.com and check out our other pro-tips and planner walkthroughs on our Instagram.