When you’re running a small business, chances are you have a website that this business lives at.
Are blogs essential for all businesses? Not necessarily.
However, if you are an online operation (or primarily online), blogs may be worth considering. Here's why:
- You improve your chances of your site being found through Google searches. Writing blog posts gives you the opportunity to further optimize your website for search engines.
- You have another channel to reaffirm your brand’s identity. This adds value.
- Blog content can be used to drive traffic to your website from your newsletters or social media.
Before you jump right into blog writing, there are some things you should know.
If you’re operating a small business by yourself, it’s really important to not stretch yourself too thin. Pose Planners has a history in web design, and on numerous occasions, we witnessed business owners and brand personalities try to do it all in one sitting.
Pose Planners knows that this isn't the ideal behind the scenes model.
You're already setting up social media profiles, managing them, setting up collaborations, handling marketing; how on earth are you going to throw in blog posts, too?
It's all about how you plan and prepare.
So if you’re just now starting a blog for your business or revamping your blog content process, we’ve got some tips and an essential tool for you.
1. Start with a minimal posting frequency.
New businesses or small businesses revamping their marketing strategies make the mistake of sprinting into blog content at 2+ new posts a week. If you’re a solopreneur, you might find that time availability is scarce. Start off with one post a week or one post every other week, and as time goes on, you might find more resources that will allow you to create more blog content as your business grows.
2. Ask yourself who your audience is and what they want to read.
Your blog content has to be relevant to your products, services, or the communities and individuals that might benefit from them. Before you start planning or writing your blog content, envision your average site visitor, who they are, and what they're looking to find when visiting your website. What kind of value are you offering?
3. Plan your content before writing.
This is what the Blog Planner was created for. You can research blog post ideas and plan your content simultaneously. When you're on devices all the time, you want to take breaks but not at the expense of your content plans!
The Blog Planner is your saving grace. With it, you can...
- Plan your Month at a Glance
- Detail the specifics of your blog posts
- Plan the marketing after publishing to promote your blog posts
- Track progress
- And more...
Click here and you’ll get a closer look at the pages that are included in this game-changing planner that bloggers and businesses have found incredibly useful for maintaining the momentum of their blogs!For more tips, make sure you’re signed up for our newsletter at PosePlanners.com! Questions or comments? Drop a line below!